Welcome to Ocean Spray Cranberries
Grower Owned Since 1930
How we built our cooperative
The Ocean Spray Cooperative was founded in 1930 by three cranberry growers, Marcus Urann and John Makepeace of Massachusetts, as well as Elizabeth Lee of New Jersey. Rather than compete, the three realized they could be more successful working together to create new products and sell their cranberries year-round. With growers from Wisconsin, Washington and Oregon quickly joining the cooperative, Ocean Spray® products were on store shelves from coast-to-coast within its first decade. The original Ocean Spray® products remain among our most popular: Ocean Spray® Jellied Cranberry Sauce and Ocean Spray® Cranberry Juice Cocktail.
In the 1940s, Ocean Spray continued to flourish, adding facilities, plants, and new growers. The Cooperative also supported American troops during World War II by making sure cranberry products were available on the frontlines. The 1950s marked the beginnings of Ocean Spray’s operations in Canada, as well as the Cooperative’s first television advertising. In 1959, however, a serious problem confronted the cranberry industry when a pesticide scare lead stores to remove cranberry products from their shelves, restaurants to follow suit on their menus, and shoppers to skip buying cranberry sauce at the holidays. The resulting drop in sales nearly destroyed the entire cranberry industry, which at that time was still very much a seasonal business.
Over the next three decades, Ocean Spray revived the cranberry market and diversified its product lines to offer more stable, year-round sources of income for its Grower-Owners. During the 1960s, Ocean Spray reinvented the consumer beverage market, adding Cranapple® Cranberry Apple Juice Drink, the first juice blend, as well as our first reduced calorie juices. New products, modern business practices and refined harvesting techniques all led to increased sales, which broke the $100 million barrier in 1974. To keep up with this rapid growth, Ocean Spray built and opened several new receiving and processing facilities. The cooperative also expanded its membership to include Florida grapefruit growers in 1976. By the time Ocean Spray celebrated its 50th birthday in 1980, it surpassed $500 million in sales.
During the 1990s Ocean Spray passed the billion dollar sales mark and re-launched dried cranberries, changing the dried fruit category forever. First introduced by the cooperative’s Ingredient Technology Group as a baking ingredient, dried cranberries were eventually branded Craisins® Dried Cranberries and marketed as a snack. The Cooperative also turned its attention to international sales and expanded overseas—including in France and Mexico. This period also saw the launch of dozens of new beverage products, including white cranberry juice cocktail, a full line of cranberry pomegranate drinks, new juice and tea drinks, and a blueberry line. In 2013, Ocean Spray acquired CranChile, a strategically located cranberry processing business in Lanco, Chile, the Cooperative’s first outside of North America.
152 Bridge StreetMiddleboro, MA 02346
151 Boulder Drive Breinigsville PA 18031
Ruta 5 Sur Km 771 Lanco, Chile 5160000
With 610,000 square feet of production and storage space on 124 acres, the Middleboro plant is just a short drive from our Cooperative Headquarters. Each year this facility, which has operated continually since opening in 1966, produces more than 65 million pounds of dried cranberries and more than 2.2 million gallons of concentrate. It’s the largest cranberry processing facility in the world based on size and barrels handled; in addition, two pilot plants on site develop new and innovative Ocean Spray® products.
The newest Ocean Spray beverage facility opened in 2014 and can produce up to 40 million cases of product a year. 180 employees work at this 300,000 square foot facility, which produces about 40 percent of Ocean Spray’s North American beverage volume. The Lehigh Valley facility is Ocean Spray’s first in Pennsylvania and has four production lines.
Our Lanco facility produces 20 million pounds of dried cranberries and concentrate each year. About 100 employee work in this facility, Ocean Spray’s only one outside North America.
3130 Industrial Street Wisconsin Rapids, WI 54495
1480 State Rte. 105 Aberdeen, WA 98520-9505
7800 60th Avenue Kenosha, WI 53142
Smack in the center of the Badger State and close to many of our Grower-Owner’s farms, the Wisconsin Rapids facility produces 51 million pounds of dried cranberries and 2.5 million gallons of cranberry concentrate each year. 135 employees work in the 300,000 square foot facility located on 70 acres.
Markham lies just outside the rugged city of Aberdeen, Washington, where generations of lumberjacks and seaman have imprinted this hardworking town with relentless spirit. Ocean Spray’s plant here—a major employer since 1946—occupies 17 acres and a 206,000 square foot property. Its 110 employees run two production lines, with an annual output of 32 million pounds of dried cranberries and 800,000 cases of cranberry sauce.
Our Kenosha facility produces 24 million cases of Ocean Spray juices and canned sauces a year. With 425,000 square feet of manufacturing and warehouse space set on 45 acres, it’s been home to our Ocean Spray plant since 1975. It’s also home to some 280 employees. The Kenosha Area Chamber of Commerce recognized it as the “Best Place to Work in Kenosha County” in 2013, and it’s the only Ocean Spray plant to offer a state indentured apprenticeship program to develop and grow maintenance technicians.
1301 American Pacific Drive Henderson, NV 89074
419 Industrial Drive E Sulphur Springs, Texas 75482
28171 Essex Avenue Tomah, WI 54660
Located just outside Las Vegas, this 212,000 square-foot manufacturing and warehousing facility opened in 1994. Its 125 employees run two production lines 24 hours a day, seven days a week, and produce and pack up to 20 million cases of Ocean Spray® juices each year.
Tucked in the northeast corner of Texas, halfway between Dallas and Texarkana, Sulphur Springs is a small town with a self-proclaimed business-friendly lifestyle. The Ocean Spray beverage plant here, in fact, is credited with coining our own phrase, “Cran-do attitude.” This plant operates around the clock with 210,000 square feet of manufacturing and warehouse space established in 1970 on 27 acres. Its 160 employees boast an average of more than 13 years of service and produce up to 18 million cases of beverages annually.
The cranberry is king in Tomah, Wisconsin, where bogs stretch across the horizon and color every aspect of life in the community. Here, Ocean Spray’s Tomah processing plant—home of the Original Craisins® Dried Cranberries—produces 31 million pounds of dried cranberries and concentrate every year. Its 125 employees average 10 years with Ocean Spray and operate three production lines in the 75,000 square foot facility, which rests on 243 acres.
Our Grower Regions & Receiving Stations
In 1930 three cranberry growers came together to form a cooperative. Today Ocean Spray has over 700 Grower-Owners and 2,000 employees worldwide.
The Gilmore Family 5th Generation, South Carver, MA
The Lambeth Family3rd Generation, Indian River, FL
The Detlefsen Family 5th Generation, Wisconsin Rapids, WI
It all started with my great-great grandfather, A.D. Makepeace. After 50 years in cranberries, his sons took over the business and banded together with two other families to form Ocean Spray. I was raised on the bog and even married a cranberry farmer. Growing cranberries is in our blood. And now my husband and I have started a legacy of our own, naming each of our bogs after a family member. Our newest bog was named 9 months ago after the birth of our first grandchild Charlotte, a 7th generation Makepeace.
We have a tight community of citrus growers down here in Indian River, Florida. Being a farmer is not without its ups and downs, so it’s great to have a community to rely on for support and shared knowledge. A few years back we were hit with one of the worst hurricane seasons on record. It was very damaging to the industry; I was sure I had lost my business. But somehow we all pulled together and rebuilt. And today I’m still picking grapefruits off the trees my father and I planted years ago.
As long as I can remember, I’ve dreamt about becoming a cranberry grower, just like my grandfather Newell Jasperson. And today, we both live and work on the Wisconsin marsh that has been in my family since 1871, back when my great-great-grandfather was a cranberry pioneer. At 91 years old, Grandpa still walks the marsh every day with my 2-year old son Jasper. We weren’t too surprised when one of Jasper’s first words was “Cranberry.” We like to think we grow cranberries here, and also cranberry growers.
The Larocque Family 3rd Generation, Lemieux, QC
The Gant Family 3rd Generation, Bandon, OR
The May Family 3rd Generation, Richmond, BC
For more than three generations now, the Larocque family has been a pioneer of cranberry farming. Over the years, the fields have become a meeting ground for our family as well as a place to socialize and share our passion. The bond between us is very strong, and we take great care to preserve these values and ensure our company’s continuity.
Our grandparents always taught us to appreciate the land we grew up on. After a fire destroyed our family home in 1936, our grandfather borrowed $300 to buy a small plot of land and hand-planted his first cranberry bog. Farming quickly became our family’s way of life. We were encouraged to explore a life outside of cranberries, and we did. But it wasn’t long before the bog called us back to Oregon, where the land is full of Gant family history that we’ll continue to pass down.
The May family has been farming for over 100 years in beautiful British Columbia. Today, there are over 50 Mays, all with families, still growing cranberries within a mile of the homestead. It's a good, wholesome lifestyle - working with family and making memories. Now, four generations work together during the harvest. Our traditions and love and respect for the land are a way of life we are proud to pass on to the next generation.